How often do you log onto Facebook? How about Instagram? If you answered truthfully, chances are you are checking these accounts on a daily basis. So, why wouldn’t your customers be doing the same thing?
In 2019, it’s safe to say that if you don’t have some form of online presence, you’re invisible to at least some of your target audience and market.
Don’t worry, though. We’ve got the tips you need to set up a social media page for your business, so you don’t get left behind.
These instructions are useful for a new Facebook, Instagram or Twitter account, but can be applied to almost any social media platform.
Figure out the purpose
What is the purpose of your social media page? Are you looking to attract new customers, or stay in touch with your current ones? To promote new products, or sing out about events? Once you’ve figured the purpose of your page out, you’ll find it easier to work out what sort of content you should be posting.
Think about your followers
How old are they? Where do they live? What do they want from your business? Your profile photo, banner photo and the words you write should be tailored to your followers. If you don’t think they will enjoy it, be informed by it or engage with it, you shouldn’t post it.
Did you know that your followers may not necessarily see everything you post? The algorithm that your social media platform uses may decide not to show your posts to all of your followers. The best way to combat this is to post relevant content frequently. As a guide, you should post once to twice a day on Facebook, Instagram or LinkedIn, or send 15 Tweets or Retweets on Twitter per day.
People on social media expect quick responses to their messages. Consider installing an app on your phone to handle incoming enquiries and be aware that you may get questions and comments outside of work hours. Come up with a strategy to deal with these comments and consider using an auto-responder to let your customers know you will reply soon.
Familiarise yourself with the apps available to help you manage your social media page. Ideally, you will want an app that allows you to schedule your posts at a predetermined time. This will allow you the freedom to line up your social media content in advance, allowing you to focus on other areas of your business.
Why not connect with the Employment Plus Facebook Page for the latest news in recruitment? Or, if you’d like us to find someone to manage your social media for you, please give us a call on 136 123. We’d love to chat.